Textile Product Photography: Styling Scarves, Bandanas & Blankets to Perfection

30 August 2025

Close-up of a soft, woolen blanket with a plaid pattern in beige, black, and gray colors, draped over a gray fabric surface.

Textile-based products – from cashmere scarves and lightweight silk bandanas to cozy wool wraps and oversized blanket-style shawls – present a unique challenge in packshot photography. Unlike rigid items, these accessories drape, fold, and flow, making styling especially important.

In this article, we showcase a curated selection of textile-based products styled and photographed by our team. Each example demonstrates how careful styling, expert lighting, and meticulous attention to detail bring texture, craftsmanship, and luxury to life.

A rectangular area rug with a beige center, surrounded by black, dark brown, and taupe borders.

The first step is understanding the material. Cashmere folds softly and drapes elegantly, silk catches light to reveal subtle sheen, and cotton, linen, or wool hold shape differently. Highlighting these characteristics is essential to convey quality, texture, and tactile appeal in a single image.

Close-up of a fabric with pastel yellow and peach-colored stripes and checkered patterns.

Next comes the styling. Whether looping a long scarf, folding a shawl, or arranging a bandana, the goal is to look natural yet intentional. Every edge, fringe, and seam should be visible and positioned to communicate craftsmanship without cluttering the shot.

A multicolored scarf with yellow, pink, and cream shades, folded into a circular shape against a plain white background.

Different textile products call for different approaches:

Cashmere scarves – Often thick and soft, they look best gently draped or loosely looped to show volume and texture.
Silk scarves and bandanas – Their sheen and fluidity are highlighted when folded neatly, twisted, or tied in classic knots.
Wool or knit wraps – Chunky textures benefit from loose draping or layered folds to emphasise warmth and craftsmanship.
Blanket-style shawls – Oversized pieces can be partially folded or elegantly draped across a flat surface to show size, weight, and fabric quality.

Red sweater with a pink scarf and collar, long sleeves, ribbed cuffs, and hem.

Close-up of a red and pink turtleneck sweater.

A beige cape with a tie neck, draped over a plain background.

Close-up of a light brown cashmere jacket with a tied bow at the collar.

Lighting plays a pivotal role. Soft, directional light enhances texture and depth, revealing fibres and folds that give textile-based products their luxurious feel. A clean, simple background keeps focus on the accessory, allowing the material and design to speak for themselves.

A plaid patterned wool scarf with fringe at the bottom in shades of brown, black, beige, and cream.

Finally, post-production ensures accurate colour, refined detail, and texture preservation. The aim is not to over-edit but to present each product authentically, so customers can appreciate it as if they were touching it in person.

A plaid scarf with shades of brown, black, and beige, featuring fringed ends, laid flat against a plain light gray background.

A well-styled textile packshot does more than document a product – it tells a story. From scarves to bandanas and blankets, our packshots demonstrate how careful styling, precise lighting, and thoughtful composition elevate everyday accessories into objects of desire, making them irresistible to customers and helping them stand out in a competitive market.

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